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Technology in Pakistan: - At
the same time, the company ensures the user that the browser will not happen
'mess logos”
Mozilla said last week that it would press forward with
plans to put ads in a new tab in Firefox, but make sure that the user's browser
would not become a "mess logo."
On May 9 blog, Jonathan Nightingale, vice president
of engineering at Mozilla, admitted that notification February that it would
insert ads into its flagship browser was not well received. But the company has
no intention of dropping the idea.
"We're going to experiment," said
Nightingale. "In the coming weeks we will land on our test pre-release
channels that we can do things as a new tab more useful, especially for a fresh
installation of Firefox, where we have some recommendations to make history.
Tested we mix our site, and other useful pages on the site. Layout we have.
"
Three months ago, Mozilla announced a project called
"Folder tiles" that could be pre-selected tiles, some of them
sponsored by - advertisements, in other words - in a new tab of the browser.
For long-term users of Firefox, the page that has room for nine thumbnails,
showing each user's most frequently-visited websites. Someone Firefox would not
see anything new, so start experiencing Mozilla fill spots alone.
When he presented the project and later defended it
from critics, Mozilla executives said that the ads are necessary to diversify
sources of revenue, which currently rely almost exclusively on such deals with
several companies, most notably Google.
Payments from Google accounted for 90 percent of all
income Mozilla in 2012, the last year for which published financial results.
Firefox users Nightingale make sure that the ads
would overwhelm the viewer, or fly in the face of a user-first philosophy
Mozilla. "[People] are afraid that we went back to the mess Firefox log
sold to the highest bidder, without user control without user benefit,"
said Nightingale. "That will not happen. This is who we Mozilla."
A long silence between February and announced last
week by Mozilla, may be due to the crisis browser manufacturer engaged in
March, has been appointed Brendan Eich, creator of JavaScript, as its new CEO.
The selection was blasted by employees, external observers and developers who
Eich criticized for contributing to the California anti-gay marriage
proposition election in 2008.
Eich resigned in early April. Chris Beard, who was a
Mozilla marketing director, when he left the company in mid-2013, he was
appointed as interim CEO.
When Mozilla starts placing ads in a new tab in
Firefox, will follow in the footsteps of the Opera Software. Norwegian browser
maker sells items in the "Speed Dial" - the name for
its new Opera tab - for third-party content provider.
"Speed Dial allows you to promote services with
direct, one-click access to web sites and customized thumbnail serves as a
visual tease to push their logo or content to users," Opera Software promotes on its
website.
Gregg Keizer covers Microsoft, security issues,
Apple, Web browsers and general technology breaking news for Computerworld.
Follow Gregg on Twitter @ gkeizer, on Google+ or subscribe to Gregg's RSS feed.
His e-mail address is gkeizer@computerworld.com.
