Mobilink said Rs. 26 billion (or U.S. $
251,000,000), operating income in the first quarter of 2014, down from Rs. 28.5
billion (or U.S. 271 million) that had been created during the same period last
year.
Despite the addition of about one million
customers during the year, Mobilink recorded a 10 percent drop in revenue
during Q1 2014 compared with the same quarter last year. This is the first time
in history that the company recorded a negative growth of revenues.
The company said the decline in revenue is
primarily due remarkable currency devaluation. Experts say that the revenue
affected mainly due to increased competition in the local market for on-net
tariffs and bundled plans.
The EBITDA margin declined 10% to stand at 39.5
% and revenue fell during the quarter with the addition of operating expenses
is due to the work of the network. The company said that the ARPU refused to
RS.216.00 During the reporting period.
Average minutes consumed per user per month rose
to 213 from 233 per user per month during Q1 2014, implying that the company
faces stiff competition from marketing. Mobilink said generated Rs. 1 billion
from data services, from Rs. 0.8 billion was generated in the first quarter of
2014.