IT Pakistan: -Strengthen sales of its PlayStation 4 games to stimulate the growth of its network services such as gaming and video streaming and regain the momentum of his physical activity Sony Corp aims to lost against rivals like Apple and Samsung Electronics.
Kazuo Hirai CEO said Monday that all lighthouses electronics division of Sony put profit before sales volume as it tries to get out of the red, games are an exception as the company expands its reach into the networks.
"We must rigorously pursue numbers install base," said Hirai a meeting with journalists at the headquarters of Sony.
"The biggest driver of our business network will be the PlayStation 4 (IT Pakistan), " he said, adding that the network business, where sales jumped 70 percent in the year to March 200 billion yen ( $ 1.96 billion ), would turn a key growth driver for the company as a whole.
Sony network services have 52 million active users, most of which own game consoles, which are provided with services and applications for watching movies or listening to music on demand content online.
Use of equipment to expand its ecosystem of content services is an ambition of 20 years at Sony, who has tried several times to close the gap between the Japanese aircraft designed and entertainment activities in the United States.
Co-founder of Sony, Akio Morita bought film and music companies Sony in the late 1980s, Hirai said, with the intention of using consumer devices to deliver their content.
"Now we have broadband and can send content in a glance... The technology has finally caught up with the time," he said.
As Internet speed pick, streaming and online services such as Spotify, Netflix, Hulu and Amazon.com Inc Premier proliferated, freeing consumers rigid television planning and hard drives that store music files and movies.
Broadband is now fast enough that Sony can start preparing to deliver the first streaming service for its securities console games at home.
The company began offering a pilot version of a game streaming service cloud called "PlayStation now" in the United States, which will be made available on its Bravia TVs, handheld console PS Vita and possibly devices non-Sony.
The service is just a Sony weapon deployed in the battle with the developer console rival Microsoft Corp., which is the Xbox had sold 5 million units as of April 18, less than 7 million Playstation 4 consoles that were sold from April 6.
The Japanese company has also agreed to set up two joint ventures in China to sell and market its PlayStation and games in a vast and untapped market for consoles manufactured abroad.
Nearly half of consumers who bought the console Sony PlayStation Plus signed a gaming service in the network services from Sony that offers streaming music, movies and content of television programs, Hirai says.
While the PlayStation's best hope for Sony broadcasting its network services, Hirai said they would increasingly reported by other devices such as smartphones and Xperia Bravia TVs, which has also come loaded with applications.
"The network is increasingly important for our other activities, too. Our TVs are video -on-demand and Music Unlimited. PlayStation now be launched on the next Bravia TVs," he said.
"It was the same with the player. It is rare for a product does not have an affinity with a network and it is assumed that all products, not just games, will be connected to a network."